DeleteMe vs Incogni

DeleteMe

The original data removal service

DeleteMe launched as one of the first consumer data removal services. It has strong brand recognition and a simple onboarding process. You enter your personal details and their team handles opt-out requests on your behalf.

The service runs recurring removals, includes a free scan, and offers a family plan. It is available in the USA and Europe, with 24/7 customer support. Trusted by journalists, investigators, and legal professionals, DeleteMe has built a loyal following over the years.

However, the Consumer Reports data removal study found that DeleteMe only achieved a 27% removal rate after four months of testing. That was the lowest among the seven services tested. Users are also limited to 10 removal requests per quarter, and there is no money-back guarantee.

What users are saying

Incogni

Best for hands-off, automated privacy

Incogni is backed by Surfshark and covers over 420 data brokers. That number is verified by an independent Deloitte audit, which confirmed more than 245 million successful removals to date.

The setup is straightforward. You enter your information once, and Incogni handles everything from there. It scans for your data, submits opt-out requests, and re-checks on a recurring basis. You get a clean monthly progress report showing which brokers have been contacted and which removals are complete.

Incogni is available in the USA, EU, UK, and Canada. That makes it the broadest option geographically compared to DeleteMe. On Trustpilot, it carries a 4.4 out of 5 across nearly 2,000 reviews. It also offers a money-back guarantee and 24/7 support.

What users are saying

Pricing

DeleteMe starts at $8.71 per month. Incogni starts at $7.99 per month when billed annually. That makes Incogni about $0.72 cheaper per month, which adds up to roughly $8.64 saved per year.

Both services offer family plans. DeleteMe includes a free scan before you subscribe. Incogni does not offer a free scan but does include a money-back guarantee, so you can try it risk-free.

DeleteMe does not offer a money-back guarantee. If the service does not work for you, there is no refund option. That is a significant difference when you are comparing two services at a similar price point.

Broker coverage

Incogni covers over 420 data brokers. That number has been verified by an independent Deloitte audit, which also confirmed more than 245 million successful removals. DeleteMe covers a smaller broker list, though the exact number is not publicly disclosed.

In the Consumer Reports data removal study, DeleteMe achieved a 27% removal rate after four months. That was the lowest among all seven services tested. Manual opt-out requests submitted by users themselves achieved a 70% removal rate in the same study.

Neither service offers manual removal controls. Both rely entirely on automated opt-out requests. If you want the ability to submit your own custom removal requests, you would need to look at a service like Kanary or Optery instead.

Real user experience

On Trustpilot, Incogni holds a 4.4 out of 5 rating across nearly 2,000 reviews. Users frequently mention reduced spam calls and emails after signing up. One reviewer wrote that they "went from receiving many emails a day to receiving none."

DeleteMe sits at roughly 4.0 out of 5 on Trustpilot. Positive reviews mention strong brand trust and a clean interface. Negative reviews mention missed listings and the 10-request-per-quarter limit. One user reported that only 2 out of 85 sites had their personal info removed.

On Reddit's r/privacy, Incogni is frequently recommended as a "set it and forget it" solution. DeleteMe gets credit for being the original service in the space but draws criticism for its removal rate and lack of a money-back guarantee.

Who should pick which

Pick Incogni if you want the broadest broker coverage, geographic availability beyond the USA, a money-back guarantee, and a lower monthly price. Incogni is also the better pick if you live in the UK or Canada, since DeleteMe does not cover those regions.

Pick DeleteMe if you want a free scan before committing, you already trust the brand, or you specifically need a service with a long track record in the USA and Europe. DeleteMe is the more established name and some users have reported excellent long-term results after years of use.

Final verdict

Frequently asked questions

Is Incogni better than DeleteMe?

For most users, yes. Incogni covers over 420 data brokers (verified by a Deloitte audit) compared to DeleteMe's smaller, undisclosed list. Incogni also costs less per month on an annual plan, works in more countries, offers a money-back guarantee, and has a higher Trustpilot rating of 4.4 out of 5. DeleteMe achieved only a 27% removal rate in the Consumer Reports study.

Does DeleteMe or Incogni cover more data brokers?

Incogni covers more. It targets over 420 data brokers, a figure confirmed by an independent Deloitte audit. DeleteMe does not publicly disclose its exact broker count, but independent reviews consistently describe it as a smaller list.

Can I use DeleteMe and Incogni together?

Yes. Some users on Reddit run both services at the same time to maximize coverage. However, there will be overlap since both target similar brokers. For most people, one service is enough.

Does Incogni offer a free scan like DeleteMe?

No. DeleteMe offers a free data checker scan before you subscribe. Incogni does not offer a free scan. However, Incogni does include a money-back guarantee, which DeleteMe does not have. So you can try Incogni risk-free and get a refund if it does not meet your expectations.

More comparisons

• DeleteMe vs Optery
• DeleteMe vs Kanary
• DeleteMe vs Aura
• DeleteMe vs Dataseal

This page contains affiliate links. If you purchase through our links, we may earn a commission at no extra cost to you. See our full disclosure.